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Tuesday 16 October 2018
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Selling Your Art Work; The Art of Pricing

As an artist who has been practicing commercially for a while, you might have discovered how difficult it is for a person to draw pictures and put them up for sales on the internet and actually make good sales. Pricing is one of the problems you’d encounter, having to bring them down and undercharge so that you can make sales. Are you comfortable with this? Working so hard for little pay could be frustrating. This isn’t the key that solves all your problems but hopefully, these should be helpful.

#1: Let your pricing make you happy

If you have a striking grudge towards your customers, it’s a sign that they aren’t treating you right and you need to raise your charges. I’m saying that you know it when you need to raise your price, don’t lie to yourself, and don’t undercharge for your work. Many artists fall into this mess when they start out and they end up feeling resentful and undervalued. It takes creativity, time, money and energy to create an art piece, sometimes you’re on it for days, weeks even months. You don’t deserve being underpaid, you don’t deserve to be cheated.

Don’t quit. Some are on the verge of quitting, feeling like the job isn’t good enough. What you do is charge at prices that compensate you and make you happy about what you do. If you still find any issues with this, you can as well give your artwork to an art gallery like Galerie LeRoyer to help you put the best price on it as well as use their name to sell it for you.

#2: There’s no point trying to defend your pricing

Sometimes, after you think all is fine and you’re busy with the work, clients come back and complain that you are being too expensive. Sometimes at the point of pricing, they say they can’t pay that much for a piece just after they complement your work and how much they would want you to work for them. Now, what do you do? Start explaining why you charged what you did? How you’re up all night working on different pieces including theirs? They really do not care so don’t bother. If they can’t pay, then they can hire another artist, buying is by choice.

#3: Don’t be too expensive

Some clients are actually good to work with and some prices are too on the high side. The thing is you’d always know when it’s too expensive. At the same time, you can always stand your ground. So, for clients you personally like to work with, be less expensive.

#4: That’s my price

End of story! Whatever it is, don’t talk down your prices. State them and give your customer time to think.

#5: if one person is willing to pay it, then your work is at least worth that much.

Someone is willing to pay three times your highest ever price, then you can say it is worth your effort and state that to anyone else.